Marketing SEO Blog

Video Emails

You have seen them in your email box.This is what I just received in my inbox not too long ago. A Video that you can actually click and it will play. However, of course you find out it will not play in your email. It... Read more →

Spring Clean Your Online Marketing

Image via Wikipedia Have you ever enjoyed the freedom of going into your closet and emptying all those clothes and nick nacks that you haven't worn or used in years? The energy it opens up is amazing. The same thing can happen in your business... Read more →

Does EMail Even Matter Anymore?

Somewhat contrastive to last weeks post on Baby Boomers... A report by Jupiter Research found that the rising popularity of social networking sites and other forms of communication including text messaging and cell phone use are beginning to impact the effectiveness of e-mail marketing, particularly... Read more →

Email Never Getting There?

Lyris ISP Deliverability Report (PDF), nearly 1 of every 5 permission-based email messages sent to U.S.-based ISPs gets automatically junk mail folder. That means slightly more than 76 percent of invited email successfully makes it to the inbox. Read more →

Mortgage Broker Leads

As it turns out the Company realized that like most sales organizations they were concentrating on their new -fresh leads. They were only closing 5% of those. While 95% affectively went into the trash. While most companies were dropping in sales they figured out a way to get over 11% closure on their old leads. All from email marketing. They used video and sequential messages to get the high ROI. Read more →

Something Happened After I Hit Send

I sent out an email that was a recommendation to get a free $100 card from my favorite Mexican Food Restaurant. The copy was very hokie and written in an awe shucks style. It sent the clicker to a website that put the visitor thru a series of hoops in order to get a discount card. Read more →

Modalities and Mail

You know you are aged if you find yourself holding the screen while you read. Come on, I know if you are over 40 you have done it. If you are not old enough to remember smelling the purple-damp papers your teacher handed out then you truly missed out on one of life's true pleasures! You also know you are a product of the 50's or 60's when got happy when you discovered the control/+ combo on your keyboard. Oh happy day! Read more →

Real Estate "Drips Not Dripping"

A new study to be released shortly by the Email Experience Council finds that links are missing in 28% of all emails , and many email sland into inboxes without proper rendering images. "Our research shows that less than 50% of marketers are creating emails... Read more →

Hands Down:The Best Real Estate Marketing

What is everyone else doing? Do the Opposite!

We as people, and henceforth realtors and agents tend to be sheep. I think I have even coined us as sheople in an earlier post.

What do I mean? Well we often will follow the "wisdom of crowds" without thought of consequence. Instead of finding and then doing what the very best online marketers do. Often times we make judgements based on what the majority is doing. Unfortunately, the majority does 6 home buying or listing sides a year. The full article

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If it Ain't Making Leads, Then its Just an Expensive Brochure

Blogging, Websites, lead capture vs open MLs. I can't tell you how many times a day I hear an agent or an "expert" espouse the virtues of the empowered consumer and that it really is a benefit to leave the MLS open VS forcing them... Read more →