Marketing SEO Blog

PPC Showdown: Bing Vs Google

Every engine wants your ad spend. you can chose from AdWords at Google, Bing, and of course Yahoo. So the knee jerk reaction is to jump on over to the big Daddy Google for your ads. Not so fast. Bing Has Better Click-Rate than Google,... Read more →

Home is Where the Heart Is

"The house has grown into a knowledgeable witness. It has been party to early seductions, it has watched homework being written, it has observed swaddled babies freshly arrived from hospital, it has been surprised in the middle of the night by whispered conferences in the kitchen. It has experienced winter evenings when its windows were as cold as bags of frozen peas and midsummer dusks when its brick walls held the warmth of newly baked bread. It has provided psychological sanctuary. It has been a guardian of identity. Over the years, its owners have returned from periods away and, on looking around them, remembered who they were.” Read more →

Selling Lifestyle Over Greed

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Home Staging With Barb Schwarz : the interview

We interview Barb Schwarz, the inventor of home staging. Seriously. She explains to me that it was her theater background that inspired her to stage homes for sale.Barb was a terrific interview. She told me that anyone can learn how to Stage a home. And... Read more →

How to Sell in the New Economy

Eric Lofholm How to Sell in the New Economy I recently interviewed Eric Lofholm who is a Master Sales Trainer who has trained tens of thousands of sales professionals nationwide. As a top-producing sales representative for 3 different sales organizations his consistent track record of... Read more →

How to Diversify Your Busines With Loan Mods

Find How This Realtor Modified 7 of His Own Mortgages The reason I have included a loan modification interview on House Blogger is because many Realtors and Mortgage Pros could use some help on their own mortgage. I like Mike Rockwood's program because he shows... Read more →

How this Florida Realtor gets more transactions

The real estate depression recession whatever. Click Here I found a guy who is doing deals despite the fact that he is in the eye of the storm in Florida. Chris Curry has found a simple system to transact sales. He gave me twenty minutes... Read more →

Your Long Road From Google to Escrow

Search Engine Positions: A top position and fifty cents will only get you a cup of coffee (well maybe in 1976, I just paid $1.75 for a large at Mickie D's yesterday). A position is only implied traffic. Folks worry about 1 ranking phrase while my clients and I rank for hundreds. Folks worry about keyword density or proximity. They matter, but not much.Stop majoring in minors. Major in major marketing drivers for your realty /mortgage business.Did You Forget Why You Came to The Dance? Read more →

How Real Estate & Mortgage Marketing Has Evolved Online

To succeed online you must embrace the fact that you are a publisher. And then re-purpose your content across the channels or tools that best serve you. Facebook Value: $10 billion Youtube Sold To Google:$1.65 Billion in Stock MySpace Sale: $580 Million The secret is that the community must embrace publishing and not get myopic into one tool or activity. To say "I specialize in social marketing, or blogging" is a sign of a handicapped marketer. One easily replaced by the bigger thinker. Read more →

Making Some Extra Coin in a Down Market

Real Estate Blogs and Affiliate Marketing-Monetizing in a Down Market There has been lots of talk here and there lately with affiliate marketing and real estate blogs. Short answer:don't. Long answer.... What is affiliate marketing? Many believe that the term was invented by Amazon who... Read more →