Marketing SEO Blog

Realtor Survival Guide for 2010

Givin' Away the Farm MLS syndication has been a source of controversy since the beginning. To the best of my knowledge I was the first to write about the ultimate demise of the MLS system as far back as January 2005. Since the start of this blog I have pontificated about the MLS system, and the giving away of Realtor data. Read more →

MLS.Trulia.com

More Trulia and MLS Related Links:

• Trulia Battering (I link here for the Trulia controversy. I do not support the uninformed postulating on SEO which is a conglomeration of ideas that are for the most part poorly formed opinions by many-not all- who simply do not not know a page rank from a link, from a nofollow to a dofollow and their purposes. This bullet falls under my category above called partially valuable. But the problem with that is the poor blokes who will base their whole online marketing strategy on some BS that somebody wrote who wants to sound smart because they got a mildly competitve word ranked. Word of advice: do not base your marketing on something you got off a comment or even a blog post or article. This falls under the whole notion of free advice. If you do not pay someone, then there is no acocuntability, thus it is worth what you paid for it, NOTHING.And a low budget is no excuse for delusions of grandeur caused by an orgy of free information available on the internet.)
• How Do You Compete With HomeGain and Trulia?
• ERA Real Estate Feed Trulia
• The Great Realtor Giveaway
• Universal MLS
• MLS.Google.com
• Microsoft and the Loss of the MLS
• Real Estate MLS gone

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Google Changes

From Froogle to Googlebase to ? Have you noticed that Google has replaced video for products? And a search for san diego real estate gives me a list of related products -not homes: So I went to the old Google Base link and it gives... Read more →

The Great Realtor Giveaway

Your Competition is Global Your competition can help you sell your properties Content is King and your industry leaders have given much of your "exclusive" content away. You need to develop content above and beyond just the IDX feeds. Consider local blogs, video, podcasts to start. Lets us not forget email and offline marketing. And you gotta keep it fresh and enlightening. Read more →

Universal MLS

Recently I hinted that I believe that the current MLS system is dangerously susceptible to being replaced. Possibly by an outsider. The only way to fix this problem is for the MLS's to get themselves in touch with technological realities and to create a true... Read more →

Why I hate Microsoft

The MLS has been the industries consistent platform. The Realtor version of the stock market if you will. An industry will always be inneficient until a standard is followed. Mess with the markets consistency and there is disruption and confusion. Read more →

Real Estate AntiTrust Again?

The real estate industry is under pressure to change because of a couple major arguments. 1. Freely distributable MLS data ...... Read more →

If it Ain't Making Leads, Then its Just an Expensive Brochure

Blogging, Websites, lead capture vs open MLs. I can't tell you how many times a day I hear an agent or an "expert" espouse the virtues of the empowered consumer and that it really is a benefit to leave the MLS open VS forcing them... Read more →

MLS.Google.Com

I have made a central theme of my posts and a foundational basis for my type of marketing real estate online is that the MLS has got to be protected. Why? For one it is your only tangible service that you provide. It is something... Read more →

Predictions for Online Real Estate 2006

Get the insider track on 2006
....online real estate marketing predictions

Happy New Year! everyone. I just posted my predictions for the new year. Check it out.

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