Marketing SEO Blog

Five Trends That Have Changed the Internet

Image by Getty Images via @daylife This year has seen a bevy of big time changes on the web. What is mentioned below may not have been born of this year, but they certainly have come into their own in 2011. Facebook has changed the... Read more →

What Can Be More Important Than The Housing Crisis?

David Walker, Comptroller General, (THe U.S. tops Accountant), says that our Country is broke. I know that this is not really about real estate or marketing, but it is in a way as it affects markets, and that affects mortgages. This is an important topic... Read more →

When Ideology and The Bottom Line Clash

Redfin was going to prove to the world that you don't need a Realtor, you can just buy off the web for a mere pittance of what a traditional Realtor would charge. Now it seems that the young maverick may tick off a few of... Read more →

Swanepoel TRENDS Report 2008

Stefan Swanepoel author of the Real Estate Trends Reports 2006 & 2007, is releasing the 2008 report in February. He teases us by releasing one of his special reports from within his new publication.

Swanepoel TRENDS Report 2008 : Newsmakers of the Year

Newsmakers are defined as those people that during the previous calendar year (2007) made headlines as individuals, as a result of their actions and leadership of the companies or associations they are involved with. Newsmakers are more about the people than the company.

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"2008 Real Estate predictions"

2008 will no doubt mean huge shifts in the real estate industry and henceforth the online community. Words that come to mind are some of the obvious ones. The following may be experienced by the public and certainly agents: Foreclosures Bankruptcy Office Closures Massive Attrition from the industry And a possible recession beyond real estate Information Overwhelm and Confusion Misplaced energy Demand for publishing Near Death of the MLS The Renewed art of Creative Financing Read more →

Zillow Grows While Realtors Moan

Zillow.com is partnering with over 280 newspapers to provide local classified information such as for-sale listings and open house information. An obvious move to become a real estate classified vortal. "Together with Zillow, we bring a unique and compelling set of online marketing tools to... Read more →

The Great Equalizer

Compare Title Insurance Rates The CLTA the California Land Title Association has finally launched the obvious. A title insurance comparison tool. Here it is. This is not likely to make our Title Agents happy. Especially if the end user, the homeowners get wind. However, it... Read more →

Robert Bruss

A few years ago I met Bob Bruss thru a client named Brian Yui. Bob was contributing to Brian's Home Buying book, and Brian thought we should meet. I was eager for the introduction as I knew Bob to be a real estate legend. I... Read more →

Parking by Association

The power of a professional association knows no bounds. It is like a Union for White Collar workers. I am no fan of the most Board of Realtors as I liken them to the worst of DMV stereotypes.  But the following brings up very funny images to mind.

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Pain and Pleasure

If you have read my stuff at all you know that I love football. I also love USC Football. Understand that I have some bias as I have had many friends that are tied to the program over the years and currently. However, the reason... Read more →