Marketing SEO Blog

Their Loss is Your Gain

Exodus: From Lasner: The state Department of Real Estate reported that by the end of 2009, 503,284 people had California real estate licenses — down 29,247 or 5.5% from the end of 2008. December’s agent total was the lowest monthly total since May 2006. Still,... Read more →

A Paid Link Gets Me This House

BIGresearch’s Simultaneous Media Survey (SIMM 11) provides clarity on who uses sponsored links and their influence to purchase. Of 15,727 respondents,1 in 10 (9%) said they are influenced or greatly influenced by sponsored links when searching for products/services on the Internet. How many will buy... Read more →

Who is Affecting Your 2008?

We have finished the two part exclusive interview with Stefan Swanepoel. His Trends Report for 2008 is in book stores now and is a Must Have desktop reference guide.

Stefan Swanepoel takes us thru the top real estate newsmakers of 2007 and how they are affecting the real estate industry in 2008 and beyond. Listen here online or download it for your pod.

Part 1

Part 2

Show notes for Stefan Swanepoel Top Ten News Makers for 2007. Get this terrific resource today.

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Who Is Selling All That Real Estate

Who is selling all that property? With all the doom and gloom out there, did you know that 2006 is on pace to be the third highest transactional year. National Association of Realtors (NAR), 2006 is on pace to be the 3rd best year in... Read more →

Its Raining Realty Agents!

I feel like I just recently posted that there was one agent for every 75 people in California. I even put it into my presentations. "At one time there was an agent on every corner with a website, now there is an agent on every... Read more →

Men and Women Surfing Habits Differ

The Pew Internet & American Life Project's report, "How Women and Men Use the Internet," finds online differences between the women and men. Male online users increased to 68 percent in 2005. Women users increased to 66 percent. Young women, ages 18-29, are more likely... Read more →

On Domain Names

When we first go online, often we buy a jillion domain names. I often find my Search Engine Marketing Clients will buy a bunch of names that represent various areas of their marketplace. Many of them have taken the URL's and have created redirects to their real hosted domain. Some of my clients thought that this might even be useful for a search engine campaign. It isn't. And in fact, if done wrongly could hurt your real URL. Read more →

Reasons to charge more commission!

As an ex-California Realtor, I have always joked that there is an agent for every corner in California.

Well I just saw that:

1. Nearly 2 % of Californian adults hold a real estate license to sell residential property in the state.

2. Since the beginning of 2004, California sales volume have gone up by 2%,  the population of agents grew 26%.

If you think the market is soft, maybe it because there are less transactions available per agent, and not really a soft market.

Here is an interesting thought. While the market has increased in value, many naysayers say that realty agents are over payed. Yet, your competition has gone up by 26%!

Not to mention, the fees you charge are often making up for that deal that fell out of escrow, or the buyer or seller that jumped ship after you spending hours and hours with them.

Don't let the naysayers chisel you down!

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